Live One Loaded: “Not For Sale” by Lerrad x Traffic

Los Angeles MC Lerrad and Chicago Producer Traffic Willis came together for one final drop of 2021, the introspective, lyrical track “Not For Sale”

Saint Nick decided to come scamper down the chimney a little early this year. From Los Angeles rapper Lerrad and Chicago producer Traffic comes the track “Not For Sale”, a journey into the mind of a young man walking through the shadows of life, not hurrying but confidently walking hard towards the light. The track has been a work in progress for a couple of years now, after Traffic whipped up what he considers to be his prized production piece. “I drew inspiration from the production of 169, Dave, and Frazier T-Smith,” Traffic explained, “But I put the track into hibernation for a while after the tracks original artist wasn’t making the progress needed on it.”. In an organic turn of events, Lerrad was homies with the tracks original artist, Jay M. When Traffic and Jay M decided to shelve their version of the track, Lerrad was in the right place at the right time to step in and bring the full experience to a deep beat.

The two were also friendly through LUM, the music streaming app designed to foster grass roots fan bases for fans within their cities and has actually become one of the better places for artists from everywhere to easily connect with each other. Lerrad hopped onto the track, bringing a fresh point of view, invigorated with passion for making the highest quality of music he can. It was a swap that was meant to be, and it wasn’t long until they were able to cobble together a whole new song with Lerrad doing his thing and bringing the bars. The song was one of Lerrad’s first tracks coming back into the game, and it’s clear that teaming up with Traffic was the right call. The always optimistic, energizer bunny like drive that propels Traffic helped to set the stage for Lerrad to slide in and really put together a wholly solid track worth more than a couple of repeats. It’s available on all major streaming platforms, and while ya do make sure to run through both Lerrad and Traffic’s other output to get a full sense of two artists firmly on their way up.

Jake Zinda

24 years old, from Wisconsin Hip-Hop Journalist @CMAG N.S.C.T.D.

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